Fort Dunlop is committed to protecting your privacy and handling your personal information responsibly.
This Cookies & Privacy Policy explains how information may be collected and used when you visit the Fort Dunlop website, contact us or interact with our online services. It also explains how we use cookies, including Google Analytics 4.
Information we collect
When you use this website or contact the Fort Dunlop team, we may collect information that you provide directly to us.
This may include:
your name;
email address;
telephone number;
company or organisation;
information included within an enquiry or contact form;
details relating to an office, meeting space, event or other enquiry; and
any other information you choose to provide.
We may also collect limited technical and usage information when you use the website. Subject to your cookie preferences, this may include information such as your browser and device type, pages visited, referring website and how you interact with the website.
How we use your information
We may use the information we collect to:
respond to enquiries;
provide information you have requested;
manage enquiries relating to Fort Dunlop and its facilities;
improve the website and our services;
understand how visitors use the website;
maintain the security and performance of the website;
comply with legal and regulatory obligations; and
communicate with you where we have an appropriate lawful basis to do so.
We will only use personal information where we have a lawful reason for doing so.
Depending on the circumstances, this may include your consent, fulfilling a contractual obligation, complying with a legal obligation or pursuing our legitimate interests where those interests do not override your rights.
Sharing your information
We do not sell your personal information.
We may share information with trusted organisations that provide services on our behalf, such as website hosting, IT support, analytics, property management or other professional services.
Where third parties process personal information on our behalf, we expect them to handle that information securely and in accordance with applicable data protection legislation.
We may also disclose information where required by law or where necessary to establish, exercise or defend legal rights.
How long we keep your information
We will only retain personal information for as long as reasonably necessary for the purpose for which it was collected, including satisfying any legal, regulatory, accounting or reporting requirements.
Cookies
Cookies are small text files that websites can place on your computer, tablet or mobile device when you visit them.
They can be used to make websites work correctly, remember preferences and help website owners understand how their websites are being used.
Strictly necessary cookies
These cookies are required for the website to operate correctly.
They may be used for functionality such as security, remembering your cookie preferences, processing forms or maintaining website sessions.
Because these cookies are necessary for the website to function, they do not normally require your consent.
Google Analytics 4
We use Google Analytics 4 (GA4) to help us understand how visitors use the Fort Dunlop website.
Google Analytics provides us with aggregated information about website usage, such as which pages are visited, how visitors arrive at the website, the types of devices being used and how visitors navigate through the site.
This information helps us understand how the website is performing and identify opportunities to improve its content, usability and overall visitor experience.
Google Analytics is provided by Google.
Analytics cookies are not essential for the operation of the Fort Dunlop website. Where consent is required, Google Analytics will only be activated after you have chosen to accept analytics cookies.
You can withdraw or change your consent at any time using the cookie settings available on this website.
Google Analytics cookies
Google Analytics may use cookies including:
_ga
Used by Google Analytics to distinguish individual users and calculate visitor, session and campaign data.
Typical duration: 2 years
ga<container-id>
Used by Google Analytics 4 to maintain and track session information.
Typical duration: 2 years
The exact cookie names and duration may vary depending on Google's configuration and future changes to the Google Analytics service.
Third-party services
Some areas of the website may contain content or services provided by third parties, such as maps, videos or other embedded functionality.
These providers may use cookies or collect information when you interact with their services.
Where these services require consent, they should not be activated until you have made the appropriate choice through our cookie consent system.
Third-party providers are responsible for their own privacy and cookie practices.
Managing your cookie preferences
When you first visit the Fort Dunlop website, you will be given the opportunity to accept or reject cookies.
Google Analytics cookies will not be used until you have provided the appropriate consent.
Strictly necessary cookies may still be used because they are required for the website to operate.
You can change your cookie preferences at any time using the cookie settings available on the website.
You can also control or delete cookies through your web browser settings. Please be aware that disabling certain cookies may affect some website functionality.
Your data protection rights
Under UK data protection legislation, you may have a number of rights in relation to your personal information.
Depending on the circumstances, these may include the right to:
request access to personal information held about you;
ask for inaccurate information to be corrected;
request deletion of your personal information;
request that the use of your information is restricted;
object to certain uses of your personal information;
request the transfer of your information in certain circumstances; and
withdraw consent where we rely on consent to process your information.
Not all of these rights apply in every situation.
If you would like to exercise any of your data protection rights, please contact us.
Security
We take reasonable steps to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
However, no method of transmitting information over the internet or storing information electronically can be guaranteed to be completely secure.
Links to other websites
The Fort Dunlop website may contain links to websites operated by other organisations.
We are not responsible for the privacy practices or content of external websites. We recommend reviewing the privacy policy of any third-party website you visit.
Contact us
If you have a question about this Cookies & Privacy Policy, the information we hold about you or how your personal information is used, please contact the Fort Dunlop team.
Fort Dunlop
Fort Parkway
Birmingham
B24 9FD
Telephone: 0121 747 8000
You can also contact us using the contact form on this website.
Complaints
If you have concerns about the way your personal information has been handled, please contact us in the first instance so that we have an opportunity to investigate.
You also have the right to raise a concern with the Information Commissioner's Office (ICO), the UK's independent authority responsible for upholding information rights.
Changes to this policy
We may update this Cookies & Privacy Policy from time to time to reflect changes to the website, our services or applicable legislation.
We recommend reviewing this page periodically for any changes.
